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Ecommerce Training (1 day workshop) in Pune, Mumbai (India)

Ecommerce Training (1 day workshop) in Pune, Mumbai (India)Course / Workshop Name
Ecommerce Training (1 day workshop) with emphasis on delivery based B2C online retailing.

Date & Venue of Workshop
Date: July 16, 2016 (9.30am to 6pm). Venue: Venue: Hotel Orbett, Apte Road, Deccan, Pune – 411004 (India). Date and venue are tentative and they may change.

Fee
Rs. 6000 + service tax. Early-bird discount – Rs. 1000. Can be paid by cheque, cash. Fee includes workshop charges, working lunch and tea/coffee.

Registration
Call +91-9422472525 or write to info@letswebify.com for queries and/or registration. Only 10 candidates in a batch, so hurry up.

Overview
Even as of date, eCommerce market is at a teenage stage and is expected to see huge growth over the next four to five years. Increasing number of internet users, ease and security in making online payments and fast & reliable logistics has attracted global retailers to go live and sell online. The increase in online retailing business has obviously created demand for ecommerce professionals. However, there is not much formal training or education available for ecommerce professionals. This workshop attempts to explain what exactly ecommerce and online retailing is, how online stores are built & marketed and what are the available job prospects in this industry.

Who Should Attend

  • Management / MBA students, Engineering students aspiring for jobs in ecommerce and online retailing industry
  • Entrepreneurs who wish to get into ecommerce business
  • Anyone who is interested in gaining knowledge of ecommerce and online retailing

Key Takeaways

  • Students and Entrepreneurs will understand the entire ecosystem, technicalities and marketing involved in online retailing
  • Students will know different job options and respective job profiles available in ecommerce and online retailing
  • Entrepreneurs will know what kind of manpower is required to run the ecommerce business and the cost of such resources
  • 4. Entrepreneurs will know whether to and how to sell on marketplaces like Myntra, Flipkart, Snapdeal etc

Duration
1 days (8 hrs)

Delivery Format
Instructor Led Classroom delivery with LCD projector. Participants need NOT to carry laptops.

Course Contents

  • Introduction
    • What is ecommerce
    • What is B2B, C2B, C2C, B2C ecommerce
    • What is B2C online retailing, what is delivery based B2C online retailing
    • Delivery based B2C online retailing or e-tailing
      • Individual eStore – Online stores that are owned by single merchant / company
      • Marketplaces – Online platform where different merchants (sellers) register themselves and sell their products
      • Difference between the two
  • Elements of (delivery based) B2C ecommerce ecosystem
    • Buyers
    • Interface (Ecommerce website)
    • Product vendors
    • Payment Gateway Company(s)
    • Logistics Partner(s)
  • Step involved in making an ecommerce website and going live
    • Feasibility study
    • Domain name booking
    • Budget allocation for site development and marketing
    • Technology selection
    • Finalizing hosting partner
    • Website designing
    • Website development, testing
    • Compiling product images, product data
    • Product sheet finalization and product uploading (manual and using bulk tools)
    • Finalizing payment gateway partner and integrating payment gateway with the website
    • Finalizing logistics partner and integrating shipping profile with the website
    • Beta live
    • Go live
  • Website Design
    • how your website should look aesthetically
  • Website Development
    • Platforms
      • Using readymade open source softwares
      • Using custom programming
      • Advantages and disadvantages of both
    • Most common features of a fairly good ecommerce website
    • VAFs (Value added features) that make the website outstanding
  • Website Marketing
    • Offline advertising
    • Online marketing
      • SEO
      • PPC
      • SMO
      • Newsletter marketing
  • Website Maintenance
    • Banner management
    • Product and category management
    • Discounts, offers and promotions management
    • SEO compliant content writing
  • Delivery and order management
    • Delivery management
    • Order status updating
    • Customer notifications
    • Visitor data and trends analysis
    • Payment capture
    • Payment refunds
  • Selling on Marketplaces like Flipkart, Myntra, Snapdeal
    • Business model of marketplaces
    • Why marketplaces need vendors
    • Why vendors need marketplaces
    • Benefits of selling on marketplaces
    • Disadvantages of selling on marketplaces
    • Costs (material, manpower) involved
    • Commercial risks involved in selling on marketplaces
    • Tips on how to smartly sell on marketplaces
  • Different job profiles available in ecommerce industry for a MBA candidate
    • Job with a company that owns its own online store (like metroshoes.net, zovi.com, ddamas.com etc)
      • Different roles (related to ecommerce) in such organization
      • Your possible profile
      • Career path
    • Job with a company that owns online marketplace (like ebay.com, amazon.com, flipkart.com)
      • Different roles (related to ecommerce) in such organization
      • Your possible profile
      • Career path
    • Job with a company that develops ecommerce platforms (like custom software development company or a SaaS ecommerce platform company like Martjack)
      • Different roles (related to ecommerce) in such organization
      • Your possible profile
      • Career path

Those who are interested should contact us at trainings@letswebify.com to register. 50% payment is to be paid advance and rest 50% is to be paid at the venue.
If you think such ecommerce training will help you understand the ecommerce industry & its ecosystem, call us on +91-9422472525 or write an email to info@letswebify.com to know the schedule of next training; we conduct this training in Pune, Mumbai (India).

If you wish to visit our office to discuss your website, ecommerce or digital marketing needs, you are welcome. Click here to know our address and other contact details.