Course / Workshop / Training Name
Digital Marketing Training (1 day workshop)
Date & Venue of Workshop
Date: July 09, 2016 (9.30am to 6pm). Venue: Hotel Orbett, Apte Road, Deccan, Pune – 411004 (India). Date and venue are tentative and they may change.
Rs. 6000 + service tax. Early-bird discount – Rs. 1000. Can be paid by cheque, cash. Fee includes workshop charges, working lunch and tea/coffee.
Call +91-9422472525 or write to email@example.com for queries and/or registration. Only 10 candidates in a batch, so hurry up.
It took radio broadcasters 38 years to reach an audience base of 50 million, television 13 years and the Internet just two years. There are 2 billion people access internet daily globally and this number is rapidly growing. Everyone is hooked to internet either through smartphones, tables or through laptops and PCs. The online places where these netizens are present are targeted by marketers. Such places are web mails, Google Search, Facebook and websites of news portals etc. Mastering the art of promoting your business on these places is Digital Marketing.
The increase in spend on digital marketing has obviously created demand for digital marketing professionals. However, there is not much formal training or education available for these professionals to groom themselves in this domain. This Digital Marketing Training / Workshop covers different tools of digital marketing, choosing right tool in specific situation, budgeting and analysis. It also attempts to explain how to create and execute integrated digital marketing campaigns.
Objective & Key Takeaways
1. Upgrade yourself to Digital Marketing Professional
2. Understand practical aspects and different tools of Digital Marketing
3. Learn how to handle a digital marketing team or agency effectively
4. Understand how budgeting is done for marketing campaigns
After attending this workshop, professionals will not only understand what is digital marketing, they will also know how to create integrated digital marketing plan and set goals, budget, resources and impact monitoring & analysis mechanism for the digital marketing initiatives to achieve optimum results. However, this is not hands-on training.
Who Should Attend
1. Sales, Marketing, PR, Advertising professionals
2. Business Owners, CEOs, CMOs, Sales Heads who wish to understand how digital marketing can help in growing their business
3. Students of Marketing, Sales Management.
1 day (8 hrs)
Instructor led classroom delivery with LCD projector. Participants need not to carry laptops.
DIGITAL MARKETING ORIENTATION
What is Digital Marketing?
Why Digital Marketing is so important?
Elements of Digital Marketing
YOUR BUSINESS WEBSITE
Importance of having a professional business website
Must to have features and functionalities in business website
Good to have features and functionalities in business website
SEARCH ENGINE OPTIMIZATION – SEO
What is SEO?
Importance of SEO
Activity: Preparing Potential Keyword List
SEM, ONLINE ADVERTISING (Google, Facebook, Other publishers)
Concept of PPC and CPM advertising
Contextual advertising with Google
Display Advertising with Facebook
Online advertising with publishers other than Google and Facebook
How SEM is different than SEO
Activity: Ad Publishing through Google AdWords
SOCIAL MEDIA MARKETING – FACEBOOK, G+, LINKEDIN, TWITTER
Facebook, Google+ Page, its importance
Content placement and management on Facebook, G+, LinkedIn, Twitter
Ways to build and engage followers
Use of Facebook Ads in SMM
Use of Twitter, G+ in SMM
Activity: Creating Facebook Page and planning for content updation
Concept of email marketing
Situations in which email marketing is useful
Email database building / buying
Email blasting tools
Challenges in email marketing
BUDGETING & IMPACT ANALYSIS
Creating integrated Digital Marketing Plan
Impact analysis of SEO, SEM, SMM, Email Marketing
If you think such Digital marketing training will help you perform effectively as a marketing manager, call us on +91-9422472525 or write an email to firstname.lastname@example.org for registration. We conduct this training in Pune, Mumbai (India).