I met many marketing managers who were totally blank about modern marketing techniques, especially digital marketing. Well, this is obvious. By and large, Digital Marketing is not taught at universities. Secondly, there are very few companies that offer practical trainings on this subject. As a result, the marketing managers fail to leverage on internet media.
So, I finally decided to device a one day workshop on digital marketing; however, I was clear that this won’t be traditional workshop to just educate on theoretic part. Rather, my objective is..
1. To educate on practical aspects of digital marketing
2. To enable the digital marketing professionals to handle the digital marketing team or agency effectively
After attending this workshop, professionals will not only understand what is digital marketing, they will also know how to create integrated digital marketing plan and set goals, budget, resources and impact monitoring & analysis mechanism for the digital marketing initiatives to achieve optimum results.
Who Should Attend
1. Sales, Marketing, PR, Advertising professionals
2. Though students can attend the workshop, they should know in advance that this workshop is focused more on enhancing managerial skills and is not meant to offer training on how to actually do SEO, SEM etc.
1 day (8 hrs)
Instructor led classroom delivery with LCD projector. Participants need not to carry laptops.
DIGITAL MARKETING ORIENTATION
What is Digital Marketing?
Why Digital Marketing is so important?
Elements of Digital Marketing
YOUR BUSINESS WEBSITE
Importance of having a professional business website
Must to have features and functionalities in business website
Good to have features and functionalities in business website
SEARCH ENGINE OPTIMIZATION – SEO
What is SEO?
Importance of SEO
Activity: Preparing Potential Keyword List
SEM, ONLINE ADVERTISING (Google, Facebook, Other publishers)
Concept of PPC and CPM advertising
Contextual advertising with Google
Display Advertising with Facebook
Online advertising with publishers other than Google and Facebook
How SEM is different than SEO
Activity: Ad Publishing through Google AdWords
SOCIAL MEDIA MARKETING – FACEBOOK, LINKEDIN, TWITTER
Facebook, Google+ Page, its importance
Content placement and management on Facebook, Google+ Timeline
Ways to build and hook-up Facebook, Google+ fan base
Use of Facebook Apps in SMM
Use of twitter in SMM
Activity: Creating Facebook Page and planning for content updation
IMPACT ANALYSIS OF DIGITAL MARKETING
Creating integrated Digital Marketing Plan
Impact analysis of SEO, SEM and SMM and the digital marketing campaign
If you are interested in such Digital Marketing Training, please contact me on +91-9422472525 or send an email to firstname.lastname@example.org. We arrange digital marketing trainings in Pune and Mumbai (India)