Dear Marketing Head (of any company in retail domain)
Facebook is “the best” platform for new product launch. If your ad agency does not propose you Facebook as one of the medias to advertise, your ad agency is fooling you; and you are a big fool. Period.
You cannot win a battle with just one type of weapon. Same applies to ad campaigns. You cannot reach to your target audiences using just one type of media. (I am not telling you anything innovative). So, the next obvious question is – what media mix should I try?
We recently conducted Facebook ad campaign for an exhibition (IT Expo 2011) organized by Pune’s ‘Computer and Media Dealers Association’ or CMDA. The organizers of ‘IT Expo 2011′ were not much hopeful about the result they may get from Facebook ads. But we were quite sure about effectiveness of Facebook ads for such exhibition.
To their surprise, 17% of the people surveyed at the event said that they came there following the Facebook ad. Interesting?
More interesting fact is that IT Expo’s ad budget for Facebook was just 4% of the total ad budget. (Other than Facebook ads, they did Print ad and Radio ad and some outdoor advertising). So, by spending 4% of total ad budget on Facebook ads, they got 17% footfall.
I appreciate CMDA for trying out Facebook ads which is relatively new ad media. Hope other events and exhibition organizers will soon follow this trend.
Google has recently started a new service “Google Blog Search” that helps people to search a blog using specific keywords. They can now quickly find the newest and the most relevant blog posts about topics of their interest. And its independent of blogging platforms (WordPress, Blogger, Hotspot etc) as well as hosting providers.
Listing your blog on Google Blog Search is very easy. Just visit this link and submit either the RSS Feed URL of your blog or the URL of your blog. RSS Feed submission is highly recommended.
Blog Search benefits to both – the person who is searching on the net and the owner of the blog. The person who is searching for specific blog topic gets the relevant blog search at a click of mouse. And the owner of the blog gets an opportunity to get his blog listed in relevant search results of Google Blog Search. And it helps him on SEO front as well.
De-listing the already listed blog on Google Blog Search is very easy; you can just make changes in the robots.txt files of your blog. Google Blog Search respects NOINDEX, NOFOLLOW meta tags.
If you are non-technical person, Let’s Webify can help you listing your blog on Google Blog Search. We won’t bill you for that !!!
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